Mediating Role of Artificial Intelligence in The Effect of Blockchain Dimensions on Pharmaceutical Supply Chain
Code: G-1553
Authors: Soheila Esmaeili Porzani * ℗
Schedule: Not Scheduled!
Tag: Health Policy, Law & Management in AI
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Abstract:
Abstract
Background and aims: This paper brings to light the powerful connection between perceptions of blockchain dimensions and the pharmaceutical supply chain, mediated by artificial intelligence (AI). Method: A cross-sectional design was utilized to investigate the relationship between blockchain perceptions and the pharmaceutical supply chain. The sample consisted of 181 staff members from Iran Hormon Company, selected through random sampling. Data were collected via three structured questionnaires assessing blockchain literacy, trust, health data management, and AI applications. Confirmatory factor analysis (CFA) and covariance-based structural equation modeling (CB-SEM) were applied to examine the relationships among variables and test the hypotheses. Results: The findings indicate that digital literacy, familiarity with blockchain technology, health data management and sharing, intention to use blockchain, trust in blockchain technology, and understanding of blockchain technology have a significant impact on the pharmaceutical supply chain. This effect is mediated by AI, highlighting the crucial role of AI integration in leveraging blockchain's potential for supply chain enhancement. These findings suggest that fostering blockchain-related knowledge and trust can optimize supply chain operations, particularly in the pharmaceutical industry. Conclusion: This study underscores the importance of blockchain technology in revolutionizing the pharmaceutical supply chain, emphasizing the mediating role of AI. The results suggest that improving digital literacy, enhancing trust in blockchain, and promoting AI-driven data management can significantly improve supply chain efficiency. The study provides valuable insights for pharmaceutical firms and policymakers, advocating for the integration of blockchain and AI to enhance supply chain transparency, security, and efficiency. Future research could explore additional moderating factors and assess the long-term impact of blockchain adoption in pharmaceutical logistics.
Keywords
Blockchain, Pharmaceutical Supply Chain, Artificial Intelligence
