نقش تجارت و بازاریابی الکترونیک با محوریت هوش مصنوعی در توسعه گردشگری سلامت ایران
کد: G-1452
نویسندگان: Hossein Moein Jahromi * ℗, Hadi Esmaeeli Darmian
زمان بندی: زمان بندی نشده!
برچسب: سیستم های تصمیم یار بالینی
دانلود: دانلود پوستر
خلاصه مقاله:
خلاصه مقاله
Background and Aims: Medical tourism is a rapidly growing industry, with Iran emerging as a competitive destination due to its advanced medical infrastructure, cost-effective services, and cultural attractions. This study aims to explore how artificial intelligence (AI)-driven e-commerce and e-marketing can enhance the development of medical tourism in Iran, hypothesizing that these technologies can significantly improve accessibility and global competitiveness. Method: The research involved a comprehensive review of existing literature and case studies on AI applications in e-commerce and e-marketing, focusing on their implementation in medical tourism. Data were collected from online platforms, industry reports, and stakeholder interviews to assess the current state of Iran's medical tourism sector. The study analyzed AI tools such as chatbots, personalized recommendation systems, and targeted advertising algorithms, alongside digital infrastructure and workforce capabilities in Iran. Results: AI-driven e-commerce platforms facilitate seamless booking, transparent pricing, and multilingual support, enhancing patient access to Iranian medical services. E-marketing powered by AI improves global visibility through search engine optimization, targeted ads, and social media management, effectively showcasing Iran’s medical and cultural strengths. These technologies reduce operational costs and elevate patient experiences, positioning Iran to compete with leading destinations like Turkey and India. However, challenges such as limited digital infrastructure, a shortage of AI-skilled professionals, and data privacy concerns hinder progress. Conclusion: AI-driven e-commerce and e-marketing offer transformative potential for Iran’s medical tourism industry by improving efficiency, patient satisfaction, and global reach. Strategic investments in digital infrastructure, workforce training, and robust data privacy regulations are essential to overcome barriers. The establishment of a national AI-based medical tourism platform and targeted regional marketing campaigns are recommended to maximize Iran’s market share. Further research should explore long-term impacts of AI adoption on patient trust and industry sustainability.
کلمات کلیدی
Artificial Intelligence, Medical Tourism, E-Commerce, E-Marketing
